The company has provided decades upon decades of noteworthy sneakers, from the classic Air Force 1 and Cortez silhouettes to unique collaborations with luxury fashion labels, streetwear brands and big-time musicians. In 1978, Nike created a running shoe specifically for women, called the “Lady Waffle Trainer,” a first for women’s sports. That same year Bowerman famously poured rubber into his waffle iron, creating the prototype for Nike’s famous waffle sole. After cutting ties with their manufacturer (which would go on to become Asics) in 1971, Bowerman and Knight renamed their company Nike. In the 1970s, the company really hit its stride. With their manufacturer, Bowerman and Knight adjusted their shoes to better meet runners’ and athletes’ needs. Knight partnered with Bowerman to create Blue Ribbon Sports. As the famous origin story goes, University of Oregon track coach Bill Bowerman would alter his runners’ shoes, including one U of O athlete named Phil Knight.Īfter Knight got his MBA, he decided he wanted to import athletic shoes from Japan, which would give him a competitive pricing edge over other styles on the market. The Oregon-based company launched in 1964. Nike is undoubtedly one of the most popular sportswear brands on the market, largely due to its history of innovative footwear designs that continue to stand the test of time. If you purchase an independently reviewed product or service through a link on our website, Footwear News may receive an affiliate commission.
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